Social Networking is the process of networking with people in online communities. In networking sites there are usually sub communities of people with common interests that you can join that will give you a more focused target audience. For example, if you are selling golf apparel you could join golfing subgroups to meet people you know will be interested in what you have to offer. When marketing on social networks though it’s important to be yourself, not you as a business owner, just plain you. If people connect with you and develop a relationship with you they will want to visit your site instead of feeling like they are being forced to.

Examples of social networking sites:

• Facebook
• Myspace
• Twitter
• Bebo
• Orkut